Edmunds Reviews widget for your website

How to show Edmunds reviews on your website

Paste your Edmunds dealership page link into the widget, choose how the reviews should look, and copy one line of code into your site. Five minutes, no developer, and it keeps itself current afterwards.

The link needs to be the public page for your Edmunds presence — edmunds.com/dealerships/all/state/city/YourDealership — and .com links only. This is the step that goes wrong most often, so it is worth getting exactly right before anything else.

• Paste your Edmunds dealership page link

• Pick a layout and adjust the colours

• Copy the embed code into your site

Fourteen layouts, from a full section to a small badge

Carousel, Grid, List, Masonry and Slider fill a block of the page. Card Badge, Compact Badge, Reviews Button, the four Stickers and Achievement sit small and open your reviews in a popup when clicked. Badges can be inline or floating, and floating ones can be limited to certain pages and devices.

Seven themes and an accent colour get most sites close; the font follows your own site by default. Everything past that is adjustable, and there is a custom CSS field.

What makes Edmunds worth showing

US car buyers researching before they walk in, often with a printout.

Edmunds reviews often compare the buying experience against other dealers the customer visited, which is more persuasive than a rating on its own.

Mix it with your other reviews

Most businesses are reviewed in more than one place. One widget takes up to 100 sources across 71 platforms, with tabs so a visitor can filter by platform. If you are in automotive, that page comes pre-configured with the sources that matter for it.

An AI summary reads everything you have collected and writes what customers consistently mention, on every plan including free.

Works wherever your site is

One line of code, so anywhere you can paste HTML. There are platform-specific instructions for WordPress, GoDaddy, Squarespace and all platforms.