Pin, hide and highlight
Pin a review to the top, hide one, or highlight the phrase that matters inside it.
Filtering & moderation
Decide what your own website shows, without changing — or pretending to change — what the rating actually is.
What you can filter on
Five filters, applied to the reviews the widget has collected. They change which review cards appear; they do not change the score in the header.
Minimum rating — show four stars and up, or whatever floor you choose
Text only — hide ratings left without a written review
Photos only — show only reviews with images attached
Exclude by keyword or name — drop reviews containing a word, or from a named reviewer
Include by keyword or name — the reverse, when you want a themed set
Your rating stays the real one
This is the part worth understanding before you filter anything. The overall score and review count in the header come from the source — Google, Tripadvisor, wherever — and are never recalculated from whichever reviews survived the filter.
So a business showing four stars and up still displays its genuine 4.3 from 312 reviews. Some tools recompute the average from the filtered set, which turns a display choice into a claim that is not true. We do not, and that is the difference between choosing what to feature and misrepresenting your rating.
Sorting, and what to lead with
Four orders: most recent first, highest rated first, reviews with photos first, or random. Most recent is the default and usually the right one — a visitor checking whether you are still good is asking about now, and a wall of five-star reviews from 2022 answers a different question.
Photos first is worth trying if your customers post images. A review with a photo of the actual thing reads as harder to fabricate than the same words without one.
Pinning, hiding and highlighting
Beyond filters, individual reviews can be handled one at a time. Pin one to the top so it always leads. Hide one outright. Highlight a phrase inside a review so the sentence that matters is the one the eye lands on.
These are the difference between a feed you accept and a wall you have curated. Filters set the rules; this is the manual pass.
What you cannot do
Nothing here touches the review on the platform it was left on. A one-star review on Google stays on Google, keeps counting towards your Google rating, and is visible to anyone who looks — hiding it from your own site does not remove it.
If a review breaks Google’s rules there is a process for reporting it, which is a different thing entirely: how to remove a fake or defamatory review.
Questions
Other features
AI review summaries
A short summary of what your customers consistently say, written from your reviews. On every plan, including free.
Auto-translate
Reviews in other languages rendered in your site language, automatically. The one feature that needs a paid plan.
Design & theming
Seven themes, an accent colour, and control over every element. The font follows your site by default.