Restaurants
Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.
Review widgets for ecommerce
Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.
The sources that matter for ecommerce
Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.
| Source | Matters for | Notes |
|---|---|---|
| Business-level trust | Always | |
| Amazon | Marketplace shoppers | If you sell there — Top Reviews only |
| Etsy | Buyers who found you on Etsy | Shop-level |
| Trusted Shops | German-speaking shoppers | Regional trust mark |
| Sitejabber | People checking legitimacy | If your brand is unfamiliar |
Where to put them on the page
Beside the add-to-cart button, not at the foot of the product page. A badge on cart and checkout pages. A section on the homepage under the hero.
Full-width sections suit carousel and grid layouts; tight spaces suit a badge.
When to ask for a review
After delivery rather than after purchase. A review request that arrives before the parcel does is asking someone to rate an expectation.
Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.
This is the case where review markup actually produces stars.
A product page with an AggregateRating is eligible for a star rating in search results, unlike a business reviewing itself. How that works.
Questions
Other industries
Hotels
Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.
Local business
Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.
Real estate
An agent is chosen on trust, and a review that names the agent and describes the sale does more than any amount of copy about local expertise.