Lena Brooks
Arrived faster than the estimate
Ordered Monday, on the door Thursday. Packaging was solid and the size chart finally matched what showed up.
Review widgets for ecommerce
Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.
Derek Shaw
Return was painless — label in the box, credit same day. Will buy the winter line.
Anya Petrov
Quality matches the photos
Colour is exact. Stitching on the strap is neat. Wish they offered gift wrap as a checkout option.
Cole Winters
Support answered a sizing question in under an hour. That alone kept the order.
Nina Adeyemi
Third order, still impressed
Fabric feels better in person. Tracking emails are clear without being spammy.
Tom Greer
One item was backordered; they offered a swap or wait. Chose the swap and it shipped same day.
The sources that matter for ecommerce
Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.
Create your Reviews widget for free
- 1. Choose layout
- 2. Connect reviews
- 3. Add to website
Where to put them on the page
Beside the add-to-cart button, not at the foot of the product page. A badge on cart and checkout pages. A section on the homepage under the hero.
Full-width sections suit carousel and grid layouts; tight spaces suit a badge.
When to ask for a review
After delivery rather than after purchase. A review request that arrives before the parcel does is asking someone to rate an expectation.
Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.
This is the case where review markup actually produces stars.
A product page with an AggregateRating is eligible for a star rating in search results, unlike a business reviewing itself. How that works.
Questions
Other industries
Restaurants
Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.
Hotels
Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.
Local business
Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.
Real estate
An agent is chosen on trust, and a review that names the agent and describes the sale does more than any amount of copy about local expertise.