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Review widgets by industry

Twelve industries, each with the sources that matter for it and the placement advice that goes with it.

What is here

Customers in different trades review in completely different places, and the advice that follows from that differs too. A restaurant needs Tripadvisor and a QR code on the bill; a SaaS company needs G2 and a review request after onboarding.

Each page names the sources worth your effort, where to put reviews on the page, and when to ask.

Browse

Every page in this section, with the rest linked from each one.

Review widgets for restaurants

Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.

Review widgets for hotels

Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.

Review widgets for ecommerce

Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.

Review widgets for local business

Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.

Review widgets for real estate

An agent is chosen on trust, and a review that names the agent and describes the sale does more than any amount of copy about local expertise.

Review widgets for law firms

Someone choosing a lawyer is usually doing it for the first time and under pressure. Reviews reassure them the process will be handled.

Review widgets for dentists

Patients research a practice more carefully than almost any other local purchase, and they do it on platforms most practices never look at.

Review widgets for home services

Homeowners get two or three quotes and check each one. The reviews they read are long, specific, and often about how a problem was handled.

Review widgets for saas

B2B buyers arrive with a shortlist and check it on platforms built for evaluating software. Your own website is where they confirm what they read.

Review widgets for gyms & fitness

People join a gym on trial and decide in the first week. Reviews from members who stayed are what convince the ones who have not signed up.

What each page contains

A table of the platforms that matter for that trade with a view on which are worth the effort, where to put reviews on that kind of site, and the moment in that business when asking actually works — a receipt for a restaurant, completion for a trade, after onboarding for software.

Everything else is shared, because most of what a widget does is the same whatever you sell. Only the parts that genuinely differ are written per industry.

If yours is not listed

Start from the source catalogue, grouped by category, and pick the platforms your customers actually use. Google first, always.

Questions