G2 Reviews widget for your website

How to show G2 reviews on your website

Paste your G2 product reviews link into the widget, choose how the reviews should look, and copy one line of code into your site. Five minutes, no developer, and it keeps itself current afterwards.

The link needs to be the public page for your G2 presence — g2.com/products/yourproduct/reviews — and .com links only. This is the step that goes wrong most often, so it is worth getting exactly right before anything else.

• Paste your G2 product reviews link

• Pick a layout and adjust the colours

• Copy the embed code into your site

Fourteen layouts, from a full section to a small badge

Carousel, Grid, List, Masonry and Slider fill a block of the page. Card Badge, Compact Badge, Reviews Button, the four Stickers and Achievement sit small and open your reviews in a popup when clicked. Badges can be inline or floating, and floating ones can be limited to certain pages and devices.

Seven themes and an accent colour get most sites close; the font follows your own site by default. Everything past that is adjustable, and there is a custom CSS field.

What makes G2 worth showing

B2B buyers midway through a shortlist, who trust G2 precisely because it is not your website.

The head term is “g2 widget”, which also covers the G2 badges — the grid medals and rating marks. Those come from G2 directly; this shows the reviews behind them.

Mix it with your other reviews

Most businesses are reviewed in more than one place. One widget takes up to 100 sources across 71 platforms, with tabs so a visitor can filter by platform. If you are in SaaS, that page comes pre-configured with the sources that matter for it.

An AI summary reads everything you have collected and writes what customers consistently mention, on every plan including free.

Works wherever your site is

One line of code, so anywhere you can paste HTML. There are platform-specific instructions for Webflow, WordPress, HTML and all platforms.