Skip to content
New

Announcement placeholder — product sites pass real copy via the announcement prop.

Learn more →

Review widgets for real estate

An agent is chosen on trust, and a review that names the agent and describes the sale does more than any amount of copy about local expertise.

The sources that matter for real estate

Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.

SourceMatters forNotes
GoogleEveryoneAlways
ZillowUS buyers and sellersAgent and lender profiles
Realtor.comUS clientsAdded manually
RateMyAgentAustralia and USTied to completed sales
FacebookLocal communityOften where referrals happen

Where to put them on the page

On each agent’s own profile page, showing that agent’s reviews. On the homepage, the combined picture. Reviews are per-agent in this industry and a merged feed reads oddly.

Full-width sections suit carousel and grid layouts; tight spaces suit a badge.

When to ask for a review

At completion, while the relief is fresh. A month later the client has moved on in every sense.

Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.

Each agent is a separate source.

A brokerage adds one source per agent, which the 100-source limit comfortably accommodates, and shows each on the right page.

Questions

Other industries

Restaurants

Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.

Hotels

Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.

Ecommerce

Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.

Local business

Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.