Restaurants
Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.
Review widgets for hotels
Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.
The sources that matter for hotels
Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.
| Source | Matters for | Notes |
|---|---|---|
| Tripadvisor | Visitors and tourists | Carries the category |
| Booking.com | OTA guests | The ones you want booking direct |
| Local search and Maps | Always | |
| Expedia | US and international | If you are listed |
| HolidayCheck | German-speaking guests | Regional but strong |
| Airbnb | Whole-property stays | If you let apartments too |
Where to put them on the page
On the room pages beside the rate, on the booking page next to the button, and a small badge on every other page. A guest comparing your direct rate against an OTA needs the same reassurance the OTA gave them.
Full-width sections suit carousel and grid layouts; tight spaces suit a badge.
When to ask for a review
After checkout, by email, the day of departure. A card in the room works too but produces fewer reviews than a message while the stay is still fresh.
Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.
Translation is not optional here.
Reviews arrive in whatever language the guest speaks, and most of your visitors read one. Auto-translation renders them all in the site language, which turns an unreadable block into something a guest actually uses.
Questions
Other industries
Ecommerce
Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.
Local business
Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.
Real estate
An agent is chosen on trust, and a review that names the agent and describes the sale does more than any amount of copy about local expertise.