Restaurants
Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.
Review widgets for law firms
Someone choosing a lawyer is usually doing it for the first time and under pressure. Reviews reassure them the process will be handled.
The sources that matter for law firms
Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.
| Source | Matters for | Notes |
|---|---|---|
| Everyone | Always | |
| Avvo | Direct enquiries | US, and the best known |
| FindLaw | Directory traffic | If you have an established profile |
| Lawyers.com | Practice-area searches | Reach in a specific field |
| Martindale | Clients and referrers | Where peer standing matters |
Where to put them on the page
Next to the contact form and on each practice-area page. Someone with an employment dispute wants reviews from employment clients, not from the conveyancing side.
Full-width sections suit carousel and grid layouts; tight spaces suit a badge.
When to ask for a review
At the end of the matter, by email, from the person who handled it rather than from the firm.
Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.
Give the reviews room.
Legal reviews describe outcomes and run long. A layout that crops at three lines discards exactly the part that persuades — use a slider or a list.
Questions
Other industries
Hotels
Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.
Ecommerce
Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.
Local business
Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.