Chris Bell
No pressure on the lot
Test drive without a salesperson in the passenger seat. Numbers stayed the same from phone quote to desk.
Review widgets for car dealers
Car buyers research the dealership as carefully as the car, and the reviews they read frequently name the salesperson.
Gina Torres
Service bay washed the car and explained the brake work with the old pads on the counter.
Rob Ellis
Fair trade-in, clear fees
Doc fees were listed early. Trade offer was within a hundred of the online estimate.
Mina Cho
Loaner was clean and full. Texted when the car was ready instead of making me call.
Jay Brooks
Diag fee waived when we approved the repair. Felt like a shop, not a trap.
Sue Park
Sales process ran long on paperwork, but nobody hid add-ons in the pile.
The sources that matter for car dealers
Create your Reviews widget for free
- 1. Choose layout
- 2. Connect reviews
- 3. Add to website
Where to put them on the page
On the homepage, on the inventory pages, and on the team page. A review naming a salesperson, shown beside that salesperson, does something no rating can.
Full-width sections suit carousel and grid layouts; tight spaces suit a badge.
When to ask for a review
At handover, while the customer is pleased and still on the forecourt.
Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.
Add both DealerRater and Edmunds.
Most dealerships have profiles on both and the review sets differ, so one is not a substitute for the other.
Questions
Other industries
Restaurants
Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.
Hotels
Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.
Ecommerce
Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.
Local business
Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.