
Chris Bell
No pressure on the lot
Test drive without a salesperson in the passenger seat. Numbers stayed the same from phone quote to desk.

Chris Bell
Test drive without a salesperson in the passenger seat. Numbers stayed the same from phone quote to desk.

Gina Torres
Service bay washed the car and explained the brake work with the old pads on the counter.

Rob Ellis
Doc fees were listed early. Trade offer was within a hundred of the online estimate.

Mina Cho
Loaner was clean and full. Texted when the car was ready instead of making me call.

Jay Brooks
Diag fee waived when we approved the repair. Felt like a shop, not a trap.

Sue Park
Sales process ran long on paperwork, but nobody hid add-ons in the pile.
Paste your DealerRater dealer page link into the widget, choose how the reviews should look, and copy one line of code into your site. Five minutes, no developer, and it keeps itself current afterwards.
The link needs to be the public page for your DealerRater presence — dealerrater.com/dealer/Your-Dealership-review-XXX — and .com links only. This is the step that goes wrong most often, so it is worth getting exactly right before anything else.
Paste your DealerRater dealer page link
Pick a layout and adjust the colours
Copy the embed code into your site
Carousel, Grid, List, Masonry and Slider fill a block of the page. Card Badge, Compact Badge, Reviews Button, the four Stickers and Achievement sit small and open your reviews in a popup when clicked. Badges can be inline or floating, and floating ones can be limited to certain pages and devices.
Seven themes and an accent colour get most sites close; the font follows your own site by default. Everything past that is adjustable, and there is a custom CSS field.
Car buyers checking a dealership, where reviews often name the individual salesperson.
Reviews here frequently name the individual salesperson, which is unusually persuasive — put them on the team page as well as the homepage.
Most businesses are reviewed in more than one place. One widget takes up to 100 sources across 71 platforms, with tabs so a visitor can filter by platform. If you are in automotive, that page comes pre-configured with the sources that matter for it.
An AI summary reads everything you have collected and writes what customers consistently mention, on every plan including free.
One line of code, so anywhere you can paste HTML. There are platform-specific instructions for WordPress, GoDaddy, Squarespace and all platforms.