Any website
Whether your reviews already exist somewhere else, live in your store, or do not exist yet — three different answers.
How to add reviews to Shopify
Three routes, depending on whether the reviews already exist somewhere else, live in your store, or do not exist yet.
The short answer
Add a reviews app from the Shopify App Store, or paste a widget’s embed code into a Custom Liquid block in your theme editor. Both take about five minutes and neither needs a developer. Which one you want depends on where your reviews are now.
| Your situation | What to use |
|---|---|
| Reviews already on Google, Facebook, Etsy and so on | A reviews widget that pulls from those platforms |
| Reviews collected in your store, per product | A Shopify product-reviews app |
| No reviews yet | Start collecting them first — the display problem solves itself afterwards |
Why the tutorial you found doesn’t match your admin
Most Shopify review guides still describe installing Shopify’s own free Product Reviews app. Shopify retired it, so that route no longer exists and the screenshots in those articles show an admin you do not have.
What replaced it is a choice between third-party apps for product reviews and embedded widgets for reviews from elsewhere. Nothing about this is built into a default Shopify install any more.
Adding a review section with a Custom Liquid block
This is the route that works on every theme and every plan, including Online Store 2.0 themes. You are pasting one line of code into a block, not editing theme files.
Build your widget and copy its embed code
In Shopify admin, open Online Store → Themes
Click Customize on your live theme
Choose the template you want the reviews on — Home page, Default product, or another
Click Add section or Add block, and pick Custom Liquid
Paste the code into the field and drag the block to where the reviews should sit
Click Save
Where to put the review section
On product pages, above or immediately beside the add-to-cart button. Reviews placed at the very bottom are read by the small minority who scroll that far, which is not the group that needed convincing.
On the homepage, below the hero and above the product grid. On cart and checkout-adjacent pages, a small badge rather than a full section — you want reassurance, not a distraction at the moment of payment.
Editing the theme code directly
Only necessary when the editor cannot reach the spot you want. Online Store → Themes → the three-dot menu → Edit code, then paste the snippet into the relevant .liquid file where you want it to render.
Duplicate the theme before you touch anything. Theme edits are not versioned and an accidental deletion in a live theme is an outage.
If the reviews do not appear
In order: check the block was added to the template you are actually viewing, check the changes were saved rather than previewed, clear the theme cache and reload, then check the browser console for a content security policy error. The Shopify troubleshooting page goes through each one.
Questions
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