Restaurants
Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.
Review widgets for saas
B2B buyers arrive with a shortlist and check it on platforms built for evaluating software. Your own website is where they confirm what they read.
The sources that matter for saas
Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.
| Source | Matters for | Notes |
|---|---|---|
| G2 | Buyers mid-shortlist | The one that matters most |
| Capterra | Buyers comparing | Structured pros and cons |
| Product Hunt | Early adopters | If you launched there |
| General trust | Less central here than elsewhere | |
| LinkedIn Recommendations | Named recommendations | Added manually — strong in B2B |
Where to put them on the page
On the pricing page next to the plans, and on the homepage. A B2B buyer hesitates at the price, which is where the evidence belongs.
Full-width sections suit carousel and grid layouts; tight spaces suit a badge.
When to ask for a review
After onboarding succeeds, not after the sale closes. A customer who has just seen the product work has something to say.
Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.
A named recommendation outperforms a star rating in B2B.
A review with a job title and a company attached answers the question a buyer is actually asking, which is whether someone like them uses this.
Questions
Other industries
Hotels
Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.
Ecommerce
Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.
Local business
Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.