Gabe Morris
Found the odd-sized bolt in five minutes
Counter staff walked me to the bin instead of pointing. Saved a second trip across town.
Review widgets for local business
Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.
Rita Holcomb
Cut lumber to length while I waited. Fair price and they swept the offcuts into my bag.
Ben Kwiatkowski
Neighbourhood staple for a reason
Paint mixing is consistent. Parking lot is small — go early on Saturdays.
June Park
Recommended a cheaper primer that worked better than what I walked in for. Honest shop.
Omar Siddiq
Special-ordered a hinge, called when it arrived, no pressure to buy extras.
Cara Flynn
Key cutting took longer than hoped, but the key works every time. Will come back.
The sources that matter for local business
Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.
Create your Reviews widget for free
- 1. Choose layout
- 2. Connect reviews
- 3. Add to website
Where to put them on the page
Under the hero on the homepage, and next to the contact form or phone number. A local visitor is deciding whether to call, and the reviews belong where that decision happens.
Full-width sections suit carousel and grid layouts; tight spaces suit a badge.
When to ask for a review
Same day, by text, with a direct link. Local businesses have the shortest window between a good experience and the customer forgetting.
Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.
One platform done well beats five done thinly.
A business with forty recent Google reviews is in a stronger position than one with eight spread across five platforms — thin profiles read as neglect.
Questions
Other industries
Restaurants
Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.
Hotels
Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.
Ecommerce
Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.
Real estate
An agent is chosen on trust, and a review that names the agent and describes the sale does more than any amount of copy about local expertise.