BBB Reviews widget for your website

How to show BBB reviews on your website

Paste your BBB business profile link into the widget, choose how the reviews should look, and copy one line of code into your site. Five minutes, no developer, and it keeps itself current afterwards.

The link needs to be the public page for your BBB presence — bbb.org/us/…/profile/… — and .org links only. This is the step that goes wrong most often, so it is worth getting exactly right before anything else.

• Paste your BBB business profile link

• Pick a layout and adjust the colours

• Copy the embed code into your site

Fourteen layouts, from a full section to a small badge

Carousel, Grid, List, Masonry and Slider fill a block of the page. Card Badge, Compact Badge, Reviews Button, the four Stickers and Achievement sit small and open your reviews in a popup when clicked. Badges can be inline or floating, and floating ones can be limited to certain pages and devices.

Seven themes and an accent colour get most sites close; the font follows your own site by default. Everything past that is adjustable, and there is a custom CSS field.

What makes BBB worth showing

US buyers for anything expensive or regulated, where an accreditation mark still carries weight.

Most search around BBB is for the accreditation seal rather than the reviews. The seal comes from BBB itself; this shows the review content, which is a different and complementary thing.

Mix it with your other reviews

Most businesses are reviewed in more than one place. One widget takes up to 100 sources across 71 platforms, with tabs so a visitor can filter by platform. If you are in homeservices, that page comes pre-configured with the sources that matter for it.

An AI summary reads everything you have collected and writes what customers consistently mention, on every plan including free.

Works wherever your site is

One line of code, so anywhere you can paste HTML. There are platform-specific instructions for WordPress, Squarespace, GoDaddy and all platforms.