What you can solve with reviews

Q: Which use case should I start with?

Whichever describes your actual problem. If reviews exist but nobody sees them, start with trust or conversion. If you barely have reviews, start with collecting them.

Q: Do I need a different product for each?

No. Same widget, configured differently.

Q: Will reviews definitely improve conversions?

Generally, by an amount that depends on your category and how much doubt buyers had. Any universal figure is a red flag.

Seven outcomes, each with the evidence, the setup and a way to tell whether it worked.

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What is here

Seven pages, organised by what you are trying to achieve rather than by what the product does. Each starts with the problem, before any mention of a widget.

Where the honest answer is that reviews will not solve it, the page says so — star ratings in search is the clearest example.

Browse

Every page in this section, with the rest linked from each one.

Build trust on your site

Reviews are one of several things that make a site look credible. Here is the whole list, honestly, and where reviews fit.

Turn visitors into buyers

Reviews next to the decision change completion rates. Here is where to put them and how to find out whether it worked.

Get star ratings in Google results

Star ratings in search results come from Product schema. What that means for an ecommerce store, and what it means for everyone else.

Collect customer reviews

Ask at the moment someone is already pleased with you, on the page they are already on, instead of hoping they remember later.

Every platform in one place

Reviews on four platforms and none of them on your site. One widget, up to 100 sources, one line of code.

Reviews on product pages

Reviews on a product page are the last thing between a visitor and the buy button. Where they go and what to show.

Get recommended by AI assistants

Assistants recommend businesses by reading review platforms. What that means for a business, in practice.

How these differ from the feature pages

A feature page describes a mechanism to someone comparing tools. A use case describes an outcome to someone who has not yet decided they need one. Same product, opposite entry points, and mixing them produces a page that serves neither.

It is also why the configurator sits lower on these pages than on a product page — the reader has to agree there is a problem before a demo is welcome.

How to use these

Start with the outcome you actually want. The features that deliver it are linked from each page, rather than the other way round.