Every platform in one place

Most businesses are reviewed in more than one place, and almost none of them show it. Google here, a marketplace there, Facebook where the regulars are — and a website that displays none of it, or displays one platform and ignores the rest.

Running two widgets from two vendors on the same page is the common workaround and it always looks like two products bolted together.

One widget takes up to 100 sources from 71 platforms. Source tabs let a visitor filter if that is useful, and the overall rating reflects everything connected.

Sources can be mixed freely: several Google locations, a marketplace, a booking platform and a handful of testimonials you added by hand, all in one consistent block.

Breadth is itself a signal. A visitor who sees reviews from three independent platforms reads that as harder to fabricate than the same number from one — which is the honest reason to do this rather than a claim about volume.

It also solves the multi-location problem for smaller chains. Three or four locations go in one widget; more than that, or a different set per page, is Dynamic Sources.

The practical test is simpler than a metric: look at your own site and count how many of the places customers have reviewed you are visible on it. For most businesses the answer is one, or none.