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Review widgets for dentists

Patients research a practice more carefully than almost any other local purchase, and they do it on platforms most practices never look at.

The sources that matter for dentists

Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.

SourceMatters forNotes
GoogleEveryoneAlways
HealthgradesUS patientsThe most consulted of the medical platforms
ZocDocPatients booking nowIf you take ZocDoc bookings
RateMDsUS and CanadaPer-clinician
FacebookLocal familiesOften where recommendations start

Where to put them on the page

On each clinician’s page, showing their own reviews, and a combined set on the homepage. Medical reviews name individuals and a merged feed loses that.

Full-width sections suit carousel and grid layouts; tight spaces suit a badge.

When to ask for a review

After the appointment, by text. Not in the waiting room, where nobody is relaxed.

Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.

Read before you publish.

Medical reviews sometimes contain clinical detail the patient volunteered. It is their information to share and yours to decide whether to feature.

Questions

Other industries

Restaurants

Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.

Hotels

Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.

Ecommerce

Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.

Local business

Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.