Review widgets for dentists
Patients research a practice more carefully than almost any other local purchase, and they do it on platforms most practices never look at.
The sources that matter for dentists
Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.
| Source | Matters for | Notes |
|---|---|---|
| Everyone | Always | |
| Healthgrades | US patients | The most consulted of the medical platforms |
| ZocDoc | Patients booking now | If you take ZocDoc bookings |
| RateMDs | US and Canada | Per-clinician |
| Local families | Often where recommendations start |
Where to put them on the page
On each clinician’s page, showing their own reviews, and a combined set on the homepage. Medical reviews name individuals and a merged feed loses that.
Full-width sections suit carousel and grid layouts; tight spaces suit a badge.
When to ask for a review
After the appointment, by text. Not in the waiting room, where nobody is relaxed.
Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.
Read before you publish.
Medical reviews sometimes contain clinical detail the patient volunteered. It is their information to share and yours to decide whether to feature.
Questions
Other industries
Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.
Hotels
Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.
Ecommerce
Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.
Local business
Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.