Restaurants
Your reviews are on Google, Tripadvisor, OpenTable and the delivery apps. Your website shows none of them. This fixes that.
Review widgets for home services
Homeowners get two or three quotes and check each one. The reviews they read are long, specific, and often about how a problem was handled.
The sources that matter for home services
Customers in this industry do not all review in the same place, and the platforms are not equally worth your effort.
Where to put them on the page
On the homepage and on each service page. Someone looking at bathroom fitting wants bathroom reviews, not a general feed.
Full-width sections suit carousel and grid layouts; tight spaces suit a badge.
When to ask for a review
At the end of the job, in person, with a card carrying a QR code. Trades have the best asking moment of any industry and use it least.
Google allows asking and prohibits incentives. Yelp asks you not to solicit at all. More on asking.
The long reviews are the valuable ones.
A paragraph about a job that ran over and was put right persuades more than a wall of five-star ratings, because it answers the question the homeowner actually has.
Questions
Other industries
Hotels
Guests who found you on an OTA are looking at your own site to decide whether to book direct. Reviews are what close that.
Ecommerce
Reviews on a product page are the last thing between a visitor and the buy button, which is why placement matters more here than anywhere else.
Local business
Most people who find you have already looked at your Google rating. The job of your website is to confirm it rather than to introduce it.