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How to add reviews to any website

Whether your reviews already exist somewhere else, live in your store, or do not exist yet — three different answers.

The short answer

Embed a review widget that pulls from the platforms where your reviews already are, or use whatever review feature your site builder provides. Both take minutes; which one you need depends on where the reviews live now.

Your situationWhat to use
Reviews already on Google, Facebook, a marketplaceA reviews widget that pulls from those platforms
Reviews collected in your own storeYour platform’s built-in product reviews, if it has them
No reviews yetCollect them first — display solves itself afterwards

Option one: embed a widget

Works on every platform, because it is one script tag. You connect the places your reviews already are, choose a layout, and paste the code wherever the reviews should appear. It updates itself afterwards.

Platform-specific instructions: Shopify, WordPress, Wix, Squarespace, WooCommerce and the rest.

Option two: your platform’s built-in reviews

WooCommerce, Magento, BigCommerce and Squarespace Commerce all have product reviews built in, and they are fine for reviews left on your own store. What none of them can do is show a review someone left on Google or a marketplace.

Option three: hardcode them

Paste the text into your page as ordinary content. No dependency, no cost, and you maintain it by hand forever. Reasonable for three testimonials that will not change; unreasonable for anything that should stay current.

Questions

Other setup guides

Shopify

Three routes, depending on whether the reviews already exist somewhere else, live in your store, or do not exist yet.

WordPress

The exact steps for WordPress, in about five minutes, without a developer.

Wix

The exact steps for Wix, in about five minutes, without a developer.

Squarespace

The exact steps for Squarespace, in about five minutes, without a developer.