B2B buyers arrive with a shortlist and check it on platforms built for exactly that. Reviews here are structured, long, and written by people whose job it is to evaluate software.
Trust marks sit in the same category because they do the same job for ecommerce: independent confirmation from somewhere you do not control.
For software, G2 and Capterra, and nothing else comes close. For ecommerce, whichever trust mark your market recognises — which is regional and not a matter of preference.
These reviews are long. Give them room, or show the summary and let people expand.
Your rating on the biggest platform is what search shows. Your website is where someone decides. Those are different moments, and the second is helped by breadth — reviews from three sources read as harder to fabricate than the same number from one.
One widget takes all of these plus 60-odd more, up to 100 sources, with tabs if you want visitors to filter. Browse all 71.
The saas page comes set up with the sources that matter for this trade, and with the placement advice that goes with it.
