B2B software and trust marks review widgets
Where b2b software and trust marks customers leave reviews
B2B buyers arrive with a shortlist and check it on platforms built for exactly that. Reviews here are structured, long, and written by people whose job it is to evaluate software.
Trust marks sit in the same category because they do the same job for ecommerce: independent confirmation from somewhere you do not control.
| Platform | Who uses it | Worth your attention if |
|---|---|---|
| G2 | Software buyers mid-shortlist | You sell software — the one that matters most |
| Capterra | Software buyers comparing | Structured pros-and-cons reviews |
| Product Hunt | Early adopters and founders | You launched there |
| Trusted Shops | German-speaking shoppers | You sell into that market |
| Feefo | UK and European shoppers | Added manually |
| Sitejabber | Consumers checking legitimacy | You are an online shop people have not heard of |
| ProductReview | Australian consumers | Australia is a real market for you |
Which of these to actually bother with
For software, G2 and Capterra, and nothing else comes close. For ecommerce, whichever trust mark your market recognises — which is regional and not a matter of preference.
These reviews are long. Give them room, or show the summary and let people expand.
Why one platform is not enough on your own site
Your rating on the biggest platform is what search shows. Your website is where someone decides. Those are different moments, and the second is helped by breadth — reviews from three sources read as harder to fabricate than the same number from one.
One widget takes all of these plus 60-odd more, up to 100 sources, with tabs if you want visitors to filter. Browse all 71.
If you want it pre-configured
The saas page comes set up with the sources that matter for this trade, and with the placement advice that goes with it.