How to get more Google reviews without breaking Google’s policy
Most of the gap between businesses that get reviews and those that do not is timing and friction, not persuasion.
What the 2026 review statistics actually say
Most review statistics you will find are unsourced or a decade old. Here is what the current research says, and where it comes from.
Why we are doing it
Trace almost any review statistic back two steps and it resolves to one vendor survey, often a decade old, frequently misquoted. Assistants now repeat those numbers, which spreads them faster than before.
What we are asking
How many reviews businesses have, how often they ask, what they do with them, and what happened to their rating over twelve months.
What we will publish
The findings, the method, the sample composition and the raw responses. If the numbers are boring we will publish them anyway.
Until then
This page cites other people’s work and says whose it is, which is more than most pages in this category manage.
Read the full version
The current state of the evidence is summarised in online review statistics.
Questions
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