Review schema markup: how to get stars in Google search results
Why so many businesses add review markup and never see a star, and which schema type still works.
How to get more Google reviews without breaking Google’s policy
Most of the gap between businesses that get reviews and those that do not is timing and friction, not persuasion.
Ask on the day
Satisfaction fades within hours and the intention to leave a review fades with it. A request sent a week later is asking someone to recall a feeling.
Make it one tap
A direct link opens the review box with the stars already on screen. Without it there are four steps between goodwill and a published review, and four chances to abandon it.
Do not trade
Google prohibits incentives of any kind, and in the US the FTC rule covers it. A free coffee for a review is a breach twice over and businesses do it openly, usually unaware.
Keep it going
Three a month for a year beats a hundred in a fortnight. A burst is the exact pattern platforms look for, and it leaves you with a profile that ages badly.
Read the full version
The full version, including what to say and the platform-by-platform rules, is in how to get more Google reviews.
Questions
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