How to get more Google reviews without breaking Google’s policy
Most of the gap between businesses that get reviews and those that do not is timing and friction, not persuasion.
Review schema markup: how to get stars in Google search results
Why so many businesses add review markup and never see a star, and which schema type still works.
The 2019 change
Google stopped showing review rich results for reviews a business hosts about itself, under LocalBusiness or Organization. The reasoning was that self-rating is not independent evidence.
What still works
Product markup was never part of that restriction. Reviews attached to a Product remain eligible, along with Recipe, Book, Course and a few others.
What we output
Product schema with an AggregateRating, because that is the type that produces stars. It is on by default and there is a toggle.
Validation is not display
Correct markup makes a rich result possible. Google decides whether to show one, and it often does not.
Read the full version
The full explanation, with example JSON-LD, is in review schema markup explained.
Questions
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