How to get more Google reviews without breaking Google’s policy
Most of the gap between businesses that get reviews and those that do not is timing and friction, not persuasion.
Google Reviews API and Places API: what you can and can’t pull
What the Places API actually returns, what the Business Profile API does instead, and when building your own is a mistake.
Five reviews, and no way round it
The Places API returns a maximum of five reviews per place, chosen by Google, with no pagination. It is a product decision, not a quota.
The other API
The Business Profile API returns everything, but only for locations you own and have verified, and behind an access request.
What surrounds the call
Caching, quota handling, rate limits, attribution requirements and display rules. The API call is the easy part.
When to build
Inside a product, across locations you own, or combined with other data. Not to put reviews on a website.
Read the full version
The detail is in the Google Reviews API guide and the five-review limit.
Questions
More from the blog
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Google Customer Reviews vs Google Reviews: which one is on your Shopify store?
Two Google products with almost the same name, and the Shopify merchants who end up with the wrong one.