Aggregate rating
An aggregate rating is the average score across all reviews of something, together with how many reviews it came from.
Review syndication
Review syndication is the distribution of reviews from where they were collected to other places they can appear — a retailer’s site, a comparison engine, Google Shopping..
Definition
Review syndication is the distribution of reviews from where they were collected to other places they can appear — a retailer’s site, a comparison engine, Google Shopping.
It is common in ecommerce, where a manufacturer’s reviews appear on the sites of the retailers selling the product.
What it looks like in practice
A customer reviews a coffee machine on the manufacturer’s site, and the same review appears on three retailer product pages carrying that model.
Why it matters
It solves the empty-product-page problem for retailers and extends reach for brands. It also produces duplicate review content across sites, which is worth knowing before you assume a review count is unique to the page you are looking at.
Related terms
Reviews on product pages · Aggregate rating · Review software categories.
The full reviews glossary defines every term used across this site.
Questions
Related terms
Google Place ID
The unique identifier Google assigns to a place. Find yours below.
Social proof
Social proof is the tendency to judge something by how other people have judged it.
User-generated content (UGC)
User-generated content is any content about a brand created by its customers rather than by the brand: reviews, photos, videos, comments, forum posts, social media mentions..