Couples shortlist five vendors and read every review of each. Wedding reviews are the longest and most emotional in any category, and they do most of the selling.
Two platforms carry the category in the US, and they share a parent company.
Show these in a layout that gives each review room. A grid that crops at three lines throws away exactly the part a couple is reading for.
Google matters less here than in most categories, because couples search within the wedding platforms rather than generally.
Your rating on the biggest platform is what search shows. Your website is where someone decides. Those are different moments, and the second is helped by breadth — reviews from three sources read as harder to fabricate than the same number from one.
One widget takes all of these plus 60-odd more, up to 100 sources, with tabs if you want visitors to filter. Browse all 71.
The beauty & salons page comes set up with the sources that matter for this trade, and with the placement advice that goes with it.
