Travel and hospitality review widgets
Where travel and hospitality customers leave reviews
Travel is the category with the most review platforms and the most overlap between them. Guests check one, book on another, and both matter for different reasons.
The useful question is not which platform is best, but which one the guest who will book direct came from.
| Platform | Who uses it | Worth your attention if |
|---|---|---|
| Tripadvisor | Visitors and tourists | Almost always — it carries the category |
| Booking.com | Guests who booked through an OTA | You want them booking direct next time |
| Airbnb | Short-stay and whole-property guests | You let properties |
| Expedia | US and international OTA guests | You are listed there |
| Hotels.com | Hotel guests | Same group as Expedia |
| Vrbo | Families and groups | You let whole properties |
| HolidayCheck | German-speaking travellers | You take German guests |
| Trip.com | Asia-Pacific travellers | Your guests book there |
| MakeMyTrip | Indian domestic travellers | India is a real share of your bookings |
| GetYourGuide | Tour and activity customers | You run experiences — added manually |
| TourRadar | Multi-day tour customers | Long-consideration bookings — added manually |
Which of these to actually bother with
Tripadvisor and Google first. Add the OTA you get most bookings from, because those are the guests you are trying to convert to direct.
Translation matters more here than anywhere else. Reviews arrive in five languages and most of your visitors read one — auto-translation turns an unreadable wall into something useful.
Why one platform is not enough on your own site
Your rating on the biggest platform is what search shows. Your website is where someone decides. Those are different moments, and the second is helped by breadth — reviews from three sources read as harder to fabricate than the same number from one.
One widget takes all of these plus 60-odd more, up to 100 sources, with tabs if you want visitors to filter. Browse all 71.
If you want it pre-configured
The hotels page comes set up with the sources that matter for this trade, and with the placement advice that goes with it.