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Real estate review widgets

4 review platforms in this category, what each is actually worth, and how to put them all on your site at once.

Where real estate customers leave reviews

Agents are chosen on trust and local knowledge, and both are things a review can demonstrate and a website cannot claim. Reviews here are per-agent rather than per-agency.

Which means an agency shows each agent’s reviews on their own profile page, and the agency page shows the combined picture.

PlatformWho uses itWorth your attention if
ZillowUS buyers, sellers and borrowersYou are in the US — agent and lender profiles
Realtor.comUS buyers and sellersAdded manually rather than collected
RateMyAgentAustralian and US clientsReviews are tied to completed sales
StreetEasyNew York renters and buyersYou work in the city — added manually

Which of these to actually bother with

Google plus one of these covers most agents. In New York, StreetEasy is not optional; outside it, it is irrelevant.

Reviews tied to completed transactions are worth more than volume here, because a buyer is trying to work out whether you actually close.

Why one platform is not enough on your own site

Your rating on the biggest platform is what search shows. Your website is where someone decides. Those are different moments, and the second is helped by breadth — reviews from three sources read as harder to fabricate than the same number from one.

One widget takes all of these plus 60-odd more, up to 100 sources, with tabs if you want visitors to filter. Browse all 71.

If you want it pre-configured

The real estate page comes set up with the sources that matter for this trade, and with the placement advice that goes with it.

Questions