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Healthcare review widgets

5 review platforms in this category, what each is actually worth, and how to put them all on your site at once.

Where healthcare customers leave reviews

Patients research clinicians more carefully than almost any other purchase, and they do it on platforms most practices never look at. Reviews are attached to individual doctors rather than to the practice, which changes how you show them.

A group practice needs one source per clinician, and can put each one on that clinician’s own page.

PlatformWho uses itWorth your attention if
HealthgradesUS patients choosing a doctorYou are in the US — it is the most consulted of these
ZocDocPatients booking nowYou take ZocDoc bookings
RateMDsUS and Canadian patientsYou practise in either
WebMDPatients arriving from symptom searchesYou want reach beyond booking platforms
RealSelfCosmetic and elective patientsYou do aesthetic work — reviews here are unusually detailed

Which of these to actually bother with

Per-clinician is the thing to plan around. A practice page showing a combined feed reads oddly when reviews name individual doctors; a doctor’s own page showing their own reviews reads exactly right.

Be careful what you display. These platforms moderate lightly and reviews can contain clinical detail the patient volunteered. Read before you publish.

Why one platform is not enough on your own site

Your rating on the biggest platform is what search shows. Your website is where someone decides. Those are different moments, and the second is helped by breadth — reviews from three sources read as harder to fabricate than the same number from one.

One widget takes all of these plus 60-odd more, up to 100 sources, with tabs if you want visitors to filter. Browse all 71.

If you want it pre-configured

The dentists page comes set up with the sources that matter for this trade, and with the placement advice that goes with it.

Questions