Salons, spas and studios are chosen on trust and convenience, and reviews tied to actual bookings carry the most of it.
Both platforms here collect reviews from people who booked through them, which is a smaller and more reliable set than open review sites.
Google does most of the work in this category. These add reviews from a group that already booked, which is worth showing on the booking page specifically.
ClassPass reviewers are a different group from your direct members, and they churn faster. Useful, but not the same signal.
Your rating on the biggest platform is what search shows. Your website is where someone decides. Those are different moments, and the second is helped by breadth — reviews from three sources read as harder to fabricate than the same number from one.
One widget takes all of these plus 60-odd more, up to 100 sources, with tabs if you want visitors to filter. Browse all 71.
The beauty & salons page comes set up with the sources that matter for this trade, and with the placement advice that goes with it.
