Where to put reviews on your website

Put reviews where the decision happens, not where there is space. On a product page that means beside the buy button; on a service site, beside the contact form; on a homepage, below the hero.

The most common placement — a testimonials section at the very bottom — is read by the small minority who scroll that far, which is not the group that needed convincing.

Treating reviews as a section the site should have rather than as evidence placed at a moment of doubt. A visitor hesitates at a specific point — the price, the form, the button — and that is where the evidence belongs.

The second mistake is one enormous block. Three relevant reviews next to the decision beat twenty in a carousel elsewhere.

A full section suits pages where the visitor is evaluating. A small floating badge suits pages where they are doing something else — reassurance without interruption, and it travels across the site rather than occupying one page.

If you can, measure. Reviews near a form or a button produce a measurable difference in completion often enough to be worth the fifteen minutes of setting up the comparison.