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Review velocity
Review velocity is the rate at which a business receives new reviews — how many arrive per week or month, rather than how many exist in total..
Definition
Review velocity is the rate at which a business receives new reviews — how many arrive per week or month, rather than how many exist in total.
A steady trickle signals an operating business; a burst followed by silence signals a campaign that stopped.
What it looks like in practice
Two businesses both have 120 Google reviews. One collected them over three years at a steady three a month. The other collected 100 in a fortnight two years ago. The first looks alive; the second looks like it tried once.
Why it matters
It is the reason a one-off push to collect reviews underperforms. Recency is what a reader checks — the first thing most people do on a review profile is sort by newest — and a steady rate is what produces recency permanently rather than once.
Related terms
Collect customer reviews · How to get more Google reviews · Review recency and how many you need.
The full reviews glossary defines every term used across this site.
Questions
Related terms
Social proof
Social proof is the tendency to judge something by how other people have judged it.
User-generated content (UGC)
User-generated content is any content about a brand created by its customers rather than by the brand: reviews, photos, videos, comments, forum posts, social media mentions..
Testimonial vs review
A review is unsolicited feedback left on a platform you do not control, alongside everyone else’s including the critical ones.