Google Place ID
The unique identifier Google assigns to a place. Find yours below.
Google Business Profile
A Google Business Profile is the free listing a business has on Google Search and Maps — name, hours, photos, and the reviews customers leave..
Definition
A Google Business Profile is the free listing a business has on Google Search and Maps — name, hours, photos, and the reviews customers leave.
It was called Google My Business until 2021, which is why both names are still everywhere.
What it looks like in practice
The panel that appears on the right of the search results when you look up a local business, with the star rating, opening hours and Reviews tab.
Why it matters
For a local business it is the single most consequential thing on the internet, usually more so than the website. It is where people check whether you are open, what the rating is and what the last person said, often without ever visiting your site.
Related terms
Google Place ID · Google Reviews widget · How to get more Google reviews.
The full reviews glossary defines every term used across this site.
Questions
Related terms
Social proof
Social proof is the tendency to judge something by how other people have judged it.
User-generated content (UGC)
User-generated content is any content about a brand created by its customers rather than by the brand: reviews, photos, videos, comments, forum posts, social media mentions..
Testimonial vs review
A review is unsolicited feedback left on a platform you do not control, alongside everyone else’s including the critical ones.