Shopify
Three routes, depending on whether the reviews already exist somewhere else, live in your store, or do not exist yet.
How to add reviews to Webflow
The exact steps for Webflow, in about five minutes, without a developer.
The short answer
Build a widget, copy one line of code, and paste it into an Embed element. the Designer. No developer and no theme files.
Step by step
Build the widget and connect your review sources
Choose a layout and match the colours to your site
Copy the embed code
In Webflow: the Designer
Add an Embed element and paste the code
Save and check the live page
Where to put them
An Embed element in any section, or Project Settings → Custom Code before the closing body tag for a floating badge.
Full-width sections suit carousel and grid layouts; narrow columns suit a badge.
Does Webflow have reviews built in?
No. Webflow has no built-in review system, so reviews come from an embed or a third-party tool.
If your reviews already live on Google or a marketplace, nothing built into a site builder will reach them.
If they do not appear
Embeds do not render in the Designer canvas — only in Preview and on the published site. This looks like a failure and is not one.
The Webflow troubleshooting page works through the rest in order.
Questions
Other setup guides
Any website
Whether your reviews already exist somewhere else, live in your store, or do not exist yet — three different answers.
WordPress
The exact steps for WordPress, in about five minutes, without a developer.
Wix
The exact steps for Wix, in about five minutes, without a developer.